Amazing success can be achieved in your business if you engage in content marketing and learn the basics of how to reach the ultimate goal of every blogger: getting your word out and escalating the traffic your blog receives.
In Part 1 of this post we discussed the main foundations of how content marketing takes action and how it is able to escalate your credibility by increasing blog traffic. In Part 2 before you I have tried to get into more detail about the nuts and bolts of the art of content marketing, and how to reach your final goal in this field of work.
Research shows that consistent blogging can establish 126% more leads and a whopping 434% more inbound links in comparison to companies that fail to blog. This is the driving force behind all successful bloggers. You may not witness results today, but rest assured you will be paid off in the future. Writing more content for your blogs should be a persistent objective. Many successful bloggers also wish they could write more guest posts, as this is one of the easiest methods to gain new traffic and qualified leads.
Communicating your ideas and thoughts with others is the purpose of writing, and using familiar words for your readers is imperative. The use of uncommon words or jargon that readers can’t connect with will in the end play against the purpose of your writing and throw work down the drain. Writing as simply as possible will allow you to reach a wider range of readers and successfully establish an effective content marketing campaign.
When you are seeking the end purpose of driving more traffic to your blog, keep in mind a strategic perspective in creating content types. Content marketing is used by 94% of B2B marketers in order to drive leads and boost their sales. However, well-written content is key and it must provide immense value to your readers.
If 94% of all marketers are using content marketing to expand their business, why are we witnessing bloggers struggling to gain even 100 visitors/month, and failing to earn any serious income as a result?
The reason is not hard to comprehend. All blog posts are not established on an equal basis. The mainstream of marketers are now seen heavily investing in writing more detailed content. This year alone 71% of marketers will be investing more in content marketing, according to Curata.
Data-Driven Blog Posts
If you are serious about increasing user engagement, absorbing qualified customers and generating a higher number of social shares, focus on switching your content strategy to blog posts driven by data.
To make it simple, write blogs, articles, posts and any other types of content backed by case studies, customer insights (coming from surveys or polls), data, research work and screenshots.
RummyCircle carried out a time series experiment to take a leap in automating its document uploading system. This was intended to prove the fact that a content approach driven by data actually works. The number of verified KYC players were increased by 1200% as a result, and these numbers are growing as we speak. Capturing screenshots should be an important part of your blog posting to help you explain your points to your audience. There are unfortunately a wide range of blog posts that can be upgraded if the author had merely captured a small number of screenshots to annotate with.
Capturing screenshots is vital whether you’re sharing a personal experiment or writing a case study you conducted in your business. Data is needed and you should explain using graphics.
70% of marketers believe interactive content is highly effective in engaging your visitors and buyers, according to DesignHill. Furthermore, 88% of marketers believe interactive content is useful at distinguishing their brand names.
The use of apps is an interactive content form available to use in engaging your customers. In today’s market mobile apps or desktop apps are gaining staggering engagements.
If you are focused on writing blog posts alone, sooner or later you will be witnessing a decrease in the number of blog visitors. You need a totally different way of thought on the subject of escalating your blog’s traffic. Proven trends have to be followed and provide unique content not found anywhere else.
One method to differentiate your content from others is through the creation of interactive content. Don’t stop at writing blog posts. Start creating interactive content – for example Slideshare presentations – and include them in your blogs.
Experienced marketers use blogs to generate more leads. However, they don’t stop at creating blog posts. Embedding interactive content into their posts is always on their mind. This is why the best content marketing tactics needed to acquire leads and increase revenue involve the art of blogging and case studies that are able to communicate with possible customers.
Keep in mind that your audience are human. To this end, they are more inclined to visual presentations and their deepest desire is to use images to learn new things. Graphic data is processed 60,000 times faster by the human brain than plain text, and 90% of the data transmitted to the brain is graphic. Therefore, the use of interactive content is a proven method to establish a good relationship and contact with your target audience.
The sooner you begin using visual data to present your message and communicate, the better. The use of custom imagery can very effectively escalate traffic on your blog. Articles using one image in every 75-100 words are shared the most, according to the Canva Design School.
Buzzsumo reviewed 100 million Facebook posts in the span of the last 3 months. What they found was astonishing: posts lacking an image absorbed 164 interactions (including comments, likes and shares). However, posts using the right imagery enjoyed an average of 375 interactions. Images work, plain and simple.
Increasing your blog’s traffic always seems more vital than boosting conversion rates. Establishing more traffic or optimizing the existing traffic is a hot topic of discussion. Without using the right content you will fail in gaining significant results in an online business. Creating content has no alternative or shortcut.
Being a blogger and content marketer, you will need high quality content to provide for a similar audience.
What to do is the question. Experience shows creating content answering your audience’s questions is the best approach. This is how one succeeds in content marketing, especially in the outside world where ruthless competition awaits you.